article>header{background-color:var(--color-background);background-image:linear-gradient(color-mix(in srgb,var(--color-background) 62%,transparent),color-mix(in srgb,var(--color-background) 70%,transparent)),url(/og/five-reasons-business-doesnt-rank-on-google.jpg);background-size:cover;background-position:center 42%}.guide-prose .why5{margin:2.4rem 0}.guide-prose .why5-kicker,.guide-prose .why5-hero-kicker{font-size:.7rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--color-muted);font-family:var(--font-mono);margin:0 0 .6rem!important}.guide-prose .why5-reveal{opacity:0;transform:translateY(16px)}.guide-prose .why5-reveal.in{opacity:1;transform:none;transition:opacity .55s ease,transform .55s cubic-bezier(.22,1,.36,1)}.guide-prose .why5-hero{text-align:center;padding:2rem 0 2.4rem;border-top:1px solid var(--color-border);border-bottom:1px solid var(--color-border)}.guide-prose .why5-pips{display:flex;justify-content:center;gap:.7rem;margin:1.1rem 0 1rem}.guide-prose .why5-pip{width:2.4rem;height:2.4rem;border-radius:999px;border:1px solid var(--color-border);background:var(--color-secondary);position:relative}.guide-prose .why5-pip:after{content:attr(data-n);position:absolute;inset:0;display:grid;place-items:center;font-size:.85rem;font-weight:700;color:var(--color-muted)}.guide-prose .why5-reveal.in .why5-pip{animation:why5-pip 3.6s ease-in-out infinite}.guide-prose .why5-reveal.in .why5-pip[data-n="2"]{animation-delay:.18s}.guide-prose .why5-reveal.in .why5-pip[data-n="3"]{animation-delay:.36s}.guide-prose .why5-reveal.in .why5-pip[data-n="4"]{animation-delay:.54s}.guide-prose .why5-reveal.in .why5-pip[data-n="5"]{animation-delay:.72s}@keyframes why5-pip{0%,12%{background:var(--color-secondary);transform:scale(1)}22%,38%{background:var(--color-primary);transform:scale(1.08)}22%,38%{color:#fff}50%,to{background:var(--color-secondary);transform:scale(1)}}.guide-prose .why5-reveal.in .why5-pip[data-n="1"]:after,.guide-prose .why5-reveal.in .why5-pip[data-n="2"]:after,.guide-prose .why5-reveal.in .why5-pip[data-n="3"]:after,.guide-prose .why5-reveal.in .why5-pip[data-n="4"]:after,.guide-prose .why5-reveal.in .why5-pip[data-n="5"]:after{animation:why5-pipn 3.6s ease-in-out infinite}.guide-prose .why5-reveal.in .why5-pip[data-n="2"]:after{animation-delay:.18s}.guide-prose .why5-reveal.in .why5-pip[data-n="3"]:after{animation-delay:.36s}.guide-prose .why5-reveal.in .why5-pip[data-n="4"]:after{animation-delay:.54s}.guide-prose .why5-reveal.in .why5-pip[data-n="5"]:after{animation-delay:.72s}@keyframes why5-pipn{0%,12%{color:var(--color-muted)}22%,38%{color:#fff}50%,to{color:var(--color-muted)}}.guide-prose .why5-hero-line{margin:0 auto!important;max-width:28rem;color:var(--color-text);font-size:1.15rem;font-weight:550}.guide-prose .why5-phone{display:grid;grid-template-columns:1fr;gap:1.4rem;align-items:center;border:1px solid var(--color-border);border-radius:var(--radius-base);padding:1.4rem}@media(min-width:720px){.guide-prose .why5-phone{grid-template-columns:1.1fr .9fr}}.guide-prose .why5-phone h2{margin:0 0 .8rem;font-size:1.35rem}.guide-prose .why5-phone ol{margin:0;padding-left:1.1rem;color:var(--color-muted)}.guide-prose .why5-handset{width:210px;margin:0 auto;border:2px solid var(--color-text);border-radius:1.6rem;padding:.7rem .65rem 1rem;background:var(--color-background);box-shadow:0 18px 40px -28px #0006}.guide-prose .why5-notch{width:42%;height:8px;margin:0 auto .6rem;border-radius:999px;background:var(--color-border)}.guide-prose .why5-screen{min-height:168px;border:1px solid var(--color-border);border-radius:.8rem;padding:.7rem;background:var(--color-secondary)}.guide-prose .why5-omnibox{display:flex;align-items:center;gap:.25rem;background:var(--color-background);border:1px solid var(--color-border);border-radius:999px;padding:.4rem .65rem;font-size:.72rem;min-height:2rem}.guide-prose .why5-caret{width:1px;height:.9em;background:var(--color-primary);animation:why5-blink 1s step-end infinite}@keyframes why5-blink{50%{opacity:0}}.guide-prose .why5-result{margin-top:.7rem;font-size:.78rem;line-height:1.4;color:var(--color-text);min-height:3.4em}.guide-prose .why5-type{font-family:var(--font-mono);color:var(--color-text)}.guide-prose .why5-compare,.guide-prose .why5-serp{display:grid;grid-template-columns:1fr;gap:.9rem}@media(min-width:640px){.guide-prose .why5-compare,.guide-prose .why5-serp{grid-template-columns:1fr 1fr}}.guide-prose .why5-card,.guide-prose .why5-serp-col{border:1px solid var(--color-border);border-radius:var(--radius-base);padding:1.1rem 1.15rem;background:var(--color-background)}.guide-prose .why5-card-good,.guide-prose .why5-serp-ok{border-color:#16a34a;box-shadow:inset 0 0 0 1px #16a34a}.guide-prose .why5-tag{display:inline-flex;align-items:center;gap:.35rem;font-size:.66rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-bottom:.7rem;color:var(--color-muted)}.guide-prose .why5-tag-bad{color:#e11d48}.guide-prose .why5-tag-good{color:#15803d}.guide-prose .why5-slogan{font-weight:800;letter-spacing:.04em;font-size:1.15rem;margin:0 0 .6rem!important;color:var(--color-text)}.guide-prose .why5-empty{font-style:italic;font-size:.88rem;margin:0!important}.guide-prose .why5-plain{margin:0 0 .7rem!important;color:var(--color-text)}.guide-prose .why5-chips{display:flex;flex-wrap:wrap;gap:.35rem}.guide-prose .why5-chips span{font-size:.68rem;font-weight:700;padding:.2rem .5rem;border-radius:999px;background:#16a34a;color:#fff}.guide-prose .why5-serp-url{font-size:.72rem;color:var(--color-muted)}.guide-prose .why5-serp-title{font-weight:650;color:var(--color-text);margin:.35rem 0;line-height:1.3;font-size:1.02rem}.guide-prose .why5-cut{color:#9a3412}.guide-prose .why5-serp-desc{font-size:.84rem;color:var(--color-muted);line-height:1.45}.guide-prose .why5-pins{display:grid;grid-template-columns:1fr;gap:.7rem}@media(min-width:640px){.guide-prose .why5-pins{grid-template-columns:repeat(3,1fr);align-items:end}}.guide-prose .why5-pin{border:1px solid var(--color-border);border-radius:var(--radius-base);padding:1rem;text-align:center;background:var(--color-secondary)}.guide-prose .why5-pin b{display:grid;place-items:center;width:2rem;height:2rem;margin:0 auto .5rem;border-radius:999px;background:var(--color-border);font-size:.75rem}.guide-prose .why5-pin span{display:block;font-weight:650}.guide-prose .why5-pin small{display:block;color:var(--color-muted);font-size:.75rem;margin-top:.25rem}.guide-prose .why5-pin-hot{border-color:#16a34a;background:color-mix(in srgb,#16a34a 8%,var(--color-background))}.guide-prose .why5-pin-hot b{background:#16a34a;color:#fff}.guide-prose .why5-pin-you{border-color:#e11d48;transform:scale(.96);opacity:.72}.guide-prose .why5-pin-you b{background:#e11d48;color:#fff}.guide-prose .why5-reveal.in .why5-pin-you{animation:why5-sink 2.8s ease-in-out infinite}@keyframes why5-sink{0%,to{transform:scale(.96);opacity:.72}50%{transform:scale(.9) translateY(6px);opacity:.55}}.guide-prose .why5-stars{border:1px solid var(--color-border);border-radius:var(--radius-base);overflow:hidden}.guide-prose .why5-star-row{display:grid;grid-template-columns:1fr auto auto;gap:.8rem;align-items:center;padding:.95rem 1.1rem}.guide-prose .why5-star-row+.why5-star-row{border-top:1px solid var(--color-border)}.guide-prose .why5-star-you{background:var(--color-secondary)}.guide-prose .why5-star-glyphs{color:#16a34a;letter-spacing:.08em}.guide-prose .why5-star-dim{color:#b45309}.guide-prose .why5-star-n{font-variant-numeric:tabular-nums;color:var(--color-muted);font-size:.85rem}.guide-prose .why5-reveal.in .why5-star-glyphs{animation:why5-twinkle 2.4s ease-in-out infinite}@keyframes why5-twinkle{50%{letter-spacing:.16em}}.guide-prose .why5-nap{display:flex;flex-wrap:wrap;justify-content:center;gap:.6rem;border:1px solid var(--color-border);border-radius:var(--radius-base);padding:1.3rem}.guide-prose .why5-nap-card{font-family:var(--font-mono);font-size:.78rem;padding:.5rem .75rem;border:1px dashed #e11d48;border-radius:.4rem;color:#9f1239;background:color-mix(in srgb,#e11d48 6%,var(--color-background))}.guide-prose .why5-reveal.in .why5-nap-card{animation:why5-jitter 2.2s ease-in-out infinite}.guide-prose .why5-reveal.in .why5-nap-card[data-v="2"]{animation-delay:.15s}.guide-prose .why5-reveal.in .why5-nap-card[data-v="3"]{animation-delay:.3s}@keyframes why5-jitter{0%,to{transform:translateY(0)}40%{transform:translateY(-4px)}}.guide-prose .why5-nap-note{flex-basis:100%;text-align:center;font-size:.82rem;color:var(--color-muted);margin:.4rem 0 0!important}.guide-prose .why5-bars{border:1px solid var(--color-border);border-radius:var(--radius-base);padding:1.3rem 1.35rem 1rem;display:flex;flex-direction:column;gap:1rem}.guide-prose .why5-bar{display:grid;grid-template-columns:1fr auto;gap:.35rem 1rem}.guide-prose .why5-bar span{font-size:.88rem;font-weight:550}.guide-prose .why5-bar b{font-variant-numeric:tabular-nums;color:var(--color-muted);font-size:.85rem}.guide-prose .why5-bar i{grid-column:1 / -1;height:9px;border-radius:999px;background:linear-gradient(90deg,#f59e0b,#e11d48);width:0}.guide-prose .why5-reveal.in .why5-bar i{animation:why5-fill 1s cubic-bezier(.22,1,.36,1) forwards}@keyframes why5-fill{to{width:var(--w)}}.guide-prose .why5-bars figcaption{font-size:.82rem;color:var(--color-muted);text-align:left;margin:.2rem 0 0}@media(prefers-reduced-motion:reduce){.guide-prose .why5-reveal{opacity:1;transform:none}.guide-prose .why5-reveal.in .why5-pip,.guide-prose .why5-reveal.in .why5-pip:after,.guide-prose .why5-reveal.in .why5-pin-you,.guide-prose .why5-reveal.in .why5-star-glyphs,.guide-prose .why5-reveal.in .why5-nap-card,.guide-prose .why5-reveal.in .why5-bar i,.guide-prose .why5-caret{animation:none!important}.guide-prose .why5-reveal.in .why5-bar i{width:var(--w)}}
