Getting started with Frontpage

Most website builders hand you a template and a toolbar full of panels, then leave the actual work to you. Frontpage is different: you start with a blank canvas and an agent that builds for you. You describe the page you want in plain English, it writes the copy, picks the layout, and ships it. Then you refine everything just by talking. This guide walks through your first build end to end.

1. Sign up and start with a blank canvas

Create a free account and you're dropped straight onto a blank canvas — no template gallery to scroll, no setup wizard, no credit card. The canvas is where you and the agent work together: you type a request in the toolbar, the agent makes the change, and the page updates live in front of you.

2. Describe the site you want

The first prompt is the most important one. Tell the agent three things: what your product or business is, who it's for, and the feeling you're going for. The more specific you are, the closer the first draft lands.

Build me a landing page for a niche coffee subscription. Minimal and editorial, lots of whitespace, a warm cream background, and a single hero photo. Audience is design-conscious home baristas.

The agent will write real copy, choose a layout, set your colors and fonts, and ship a complete first version, usually a full hero, a "how it works" section, and a call to action. Don't aim for perfect here; aim for a starting point you can react to.

3. Refine it by chatting

Now the fun part. Anything you can point at, you can change in a sentence. Changes go live instantly, so you can iterate in tight loops. A few examples of requests that just work:

• "Make the hero darker and the headline tighter."
• "Add a three-tier pricing section with a highlighted middle plan."
• "Swap the second section for three feature cards with icons."
• "Use a serif font for headings and warm up the background a touch."
• "Add a testimonial from a launch customer."

You can also click any element on the canvas to comment on it directly, the way you'd leave a note in a design file, handy when "the third card" is easier to point at than to describe.

4. Add real functionality with modules

A good marketing site needs to do things, not just look good. Frontpage's modules add real, working functionality behind simple requests, no integrations to wire up yourself:

• Forms & lead inbox: contact and quote forms that are stored and emailed to you automatically.
• Booking requests: visitors pick a date and time; you confirm with one click.
• Email signups: newsletter, waitlist, or updates capture you own and can export.
• Click-to-call bar: a sticky tap-to-call, tap-to-text bar on phones.
• Payments & store: take payments or run a full cart and checkout through your own Stripe account.

Just ask for what you need: "add a contact form" or "put a booking calendar on the page," and the agent writes the markup. Money features like payments connect to your own Stripe in a short one-time setup. Want the details on any of these? See Modules.

5. Connect your domain and publish

When you're happy, it's time to go live. To launch, you connect a custom domain. The working yoursite.frontpage.host address you see while building isn't your public site. It's a private staging address for editing and previewing your work, so connecting a domain of your own is the step that actually puts your site in front of the world.

Connecting a domain takes a couple of minutes and the agent walks you through it:

• Already own a domain? Point it at Frontpage by adding the DNS records we show you at your registrar (GoDaddy, Namecheap, Cloudflare, Google Domains, and the rest all work the same way). Paste in your domain and follow the steps.
• Don't have one yet? Register the name you want first, then come back and connect it. A .com that matches your brand is worth the few dollars a year.
• Want a subdomain? You can launch on something like go.yourbrand.com or www.yourbrand.com just as easily as the root domain.

Once your domain is connected, SSL (the padlock and https://) is provisioned and renewed automatically, so your site is secure from the first visitor with nothing to configure. DNS changes can take a little while to propagate around the internet, but most domains are live within minutes, and the agent will tell you the moment yours is ready.

From then on, your custom domain is your live site, but you decide exactly when changes go out. Every edit you make by chatting lands first on your private yoursite.frontpage.host address, so you can review the new version in place before anyone else sees it. When you're happy, you hit publish and that exact version ships to your production domain. There's no separate "export" or "deploy" to wrestle with. You stay on the canvas, refine in plain English, preview on your subdomain, and publish when it's ready.

6. Let the site improve itself

Publishing isn't the finish line, it's the starting line. Most website builders hand you a live page and walk away, leaving you to guess what's working. Frontpage does the opposite: from the first visitor, it measures real behavior and, with Autopilot, continuously tests sharper copy, layouts, and CTAs, then ships the winners automatically. Your site keeps getting better while you focus on everything else.

It measures everything automatically

Every page Frontpage builds is instrumented from the moment it goes live. There's no analytics snippet to paste, no tag manager to configure, and no cookie banner to wire up. The Analytics dashboard fills in on its own and shows you what actually happens on your site:

• Traffic and sources: how many people visit, and whether they came from search, social, ads, or a direct link.
• Conversions: form submissions, booking requests, signups, calls, and purchases, counted as the goals that matter, not just raw clicks.
• Journeys and drop-off: the path visitors take through your pages and exactly where they lose interest and leave.
• Devices and geography: whether your visitors are on phones or desktops, and where in the world they are.

All of it is privacy-safe and anonymous by default, so you get real insight without putting a consent wall in front of your visitors. Best of all, you and your agent read from the same dashboard, so you can ask questions about your own traffic in plain English: "Which page has the worst drop-off?" or "Where are my booking requests coming from?"

It tells you what to do next

Numbers on a chart only help if you know what to do with them. Frontpage turns your analytics into plain insight reports: short, specific write-ups that point at a real problem and propose a fix. Instead of "bounce rate is up," you get something you can act on, like "Visitors from your pricing page rarely reach the contact form, try moving the CTA above the fold." Each insight is a suggestion you can act on in one sentence, or hand straight to Autopilot to handle for you.

Autopilot runs the experiments for you

A/B testing is the most reliable way to grow conversions, and also the most tedious to set up by hand. Autopilot runs the entire loop without you touching a thing:

• Forms a hypothesis from your real traffic, such as a tighter headline, a clearer offer, or a more prominent button.
• Builds the variant on brand, using your existing colors, fonts, and layout so every version looks like your site.
• Splits your visitors evenly and fairly between versions, with no flicker and no slowdown.
• Waits for significance, so decisions are made on real evidence rather than a lucky afternoon.
• Ships the winner site-wide and quietly reverts anything that underperforms.

You stay in control the whole time. You can review what Autopilot is testing, pause an experiment, or tell it what to prioritize, all by chatting. And because winners roll out automatically, your site compounds: every test that wins becomes the new baseline for the next one.

It keeps your site healthy too

Optimization isn't only about conversions. Frontpage also watches for the small things that quietly erode trust: a broken internal link, a page that's slipped out of date, an image that fails to load. When it spots one, it flags it or fixes it, so your site stays fast, current, and credible long after launch without you auditing it yourself.

The result is a site that works like a living thing rather than a brochure you printed once. You ship the first version in an afternoon, and then it keeps earning its keep, learning from every visitor and getting a little sharper every week.

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What to do next

That's the whole loop: describe, refine, add functionality, publish, optimize. The best way to get fluent is to keep talking to the agent: small, specific requests beat one giant brief. When you're ready to go deeper, read How to edit your site just by talking, or see how Frontpage stacks up against Wix and Squarespace.

Frequently asked questions