Reviews the traffic
Reads how visitors move through each page, then picks the change most likely to move the conversions the owner named.
Feature · Autopilot
The work that keeps going.
On Scale and Enterprise, Autopilot reads traffic, A/B tests a change, then publishes the winner. Hourly on Scale. Custom on Enterprise. Not on the free plan.
- Scale
- Enterprise
- A/B tests first
- Winners publish
Scale and Enterprise only. Not on Starter or Growth.
Headline
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Layout
Pricing tiers
Features grid
Result
Change shipped · sample +18% lift
What it does
A loop that tests first.
Autopilot runs on Scale and Enterprise. It never ships on a hunch. Every change is A/B tested against live traffic, and only the winners go live.
A/B tests it first
It never ships a guess. Every change runs as a real A/B test against live traffic before anything is published to everyone.
Publishes the winner
Once a test hits significance, the winning version rolls out. The owner can put a change back.
Measures and repeats
Keeps what works, then hunts for the next test. Hourly on Scale. Custom on Enterprise.
Reads the numbers
Traffic first, then a test.
Autopilot starts from the same analytics the owner already has. It names what is working, what is slipping, and which change to try next. The figures in the panel are a sample mock.
Visitors 4,820
Signups 317
Conv. rate 6.6%
Finding: the pricing page is the highest-traffic page but converts well below the home hero.
→ Next test: a simpler pricing ask, split against live traffic before anyone sees it as the default.
A/B testing
It runs the experiment before it publishes.
Headlines, layouts, and asks are tested against live traffic. Visitors are split. Autopilot waits for real significance before it ever calls a winner.
Variant A 4.1%
Variant B Winner
Statistical significance reached. Promoting Variant B to all traffic.
Winners
The winning version becomes the site.
Once a test wins, Autopilot publishes that version. A pattern that fits more than one page can roll out there too. Every rollout stays in history, so Rewind can put a moment back.
/ Updated
/pricing Updated
/features Updated
/about Updated
sample · winning ask across 4 pages
What it weighs
Many signals in. One test out.
Autopilot does not guess. Live signals from the site are weighed so it can pick the single change most likely to move the named conversion, then test only that one.
- Conversion paths
- Drop-off points
- Scroll depth
- Click maps
- Traffic sources
- Page speed
- Bounce rate
- Search listings
- Headline variants
- CTA performance
- Layout order
- Offer clarity
What it is for
The loop is for Scale and Enterprise.
Start on the free plan. Autopilot is the hands-off loop that runs after the site is already measuring, and only on those two plans.
More of the conversions that were named
Autopilot finds where visitors hesitate, then tests copy, layout, and asks until more of them convert.
Winners that spread
A pattern that wins on one page can roll out to the pages it fits, so the site does not keep two versions of the same lesson.
Work that keeps going
On Scale and Enterprise, the loop does not wait for someone to open a dashboard. Growth Advisor still waits for a yes on Growth and Scale.
How it fits
Numbers in. A test. A history if it needs to come back.
Product
Rewind
The history if a specific moment needs to come back.
Open →Product
Analytics
Where visitors go, what they click, and what converts.
Open →Product
Growth Advisor
Suggestions to improve the site, accepted or declined.
Open →Product
SEO Tools
Titles, sitemaps, and the signals search already reads.
Open →FAQ
Autopilot, answered.
Which plans include Autopilot?
Scale and Enterprise only. It is not on the free plan, Starter, or Growth. On those plans the owner still has analytics, and Growth Advisor on Growth and Scale suggests changes to accept or decline.
How often does it run?
Hourly on Scale. Custom on Enterprise. Each pass still A/B tests a change against live traffic before a winner is published.
Does Autopilot change the site without asking?
On Scale and Enterprise it can publish a winner after the test reaches significance. Every rollout is recorded and can be put back. Autopilot can also be switched off.
How does it know a test won?
It splits traffic between variants and waits for statistical significance before calling a winner. It optimizes for the conversion the owner named, not vanity metrics.
Can a change be put back?
Yes. Every Autopilot change is in the history. Rewind can return a specific moment. The owner stays in control of what stays live.
Is this the same as Growth Advisor?
No. Growth Advisor suggests a change and waits for a yes. Autopilot A/B tests first, then publishes the winner on Scale and Enterprise. They are used together: suggestions on Growth and Scale, the hands-off loop only on Scale and Enterprise.
Start on the free plan.
Autopilot is on Scale and Enterprise.
Sign up free. Analytics are built in. Autopilot A/B tests and publishes winners on Scale and Enterprise only.
Free forever plan · No credit card required