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Use case · Optimization

Run A/B tests from a conversation.

Name the change in a sentence. Frontpage builds the variant on the Frontpage site, splits traffic, and reports the goal. Growth Advisor suggests the next test. Autopilot is Scale only.

  • Variant from a sentence
  • On the Frontpage site
  • Autopilot is Scale only

Free plan to start. No credit card. Autopilot is Scale only.

A printed line chart on a desk.

What Frontpage does

You name the change in a sentence. Frontpage builds the variant on the live site.

A regular A/B tool still leaves the work on the desk: invent the hypothesis, build the variant, wire the goal. Frontpage drafts the alternative from a sentence, on the Frontpage site, in the same brand. Growth Advisor (Growth and Scale) suggests the next test. You accept or decline. Autopilot on Scale can publish a winner.

A test from one sentence

Name the goal and the change. Frontpage builds the variant on the live brand. No second editor.

On the Frontpage site

Traffic is split on the host Frontpage already runs. Not a snippet bolted onto any random URL.

Growth Advisor suggests the next one

Paid plans. It reviews the Frontpage site. You accept or decline. It does not auto-publish.

Autopilot is Scale only

On Scale, Autopilot can A/B test headlines and offers, then publish the winner.

Side by side

A regular A/B tool still needs you to build the variant.

Typical A/B tool
Frontpage
The variant
You invent it, then build it in their editor
A sentence. Frontpage drafts it on brand
Where it runs
A snippet on whatever URL you can tag
The Frontpage site. Not any random URL
The next test
Another meeting, another hypothesis
Growth Advisor suggests. You accept or decline
Publishing the winner
Often a manual roll-out, or claimed as auto
You decide. Autopilot publishes only on Scale

The problem

Most A/B tools still leave the variant on your desk.

You bought an A/B tool. You still have to invent the test, build the variant, and read the result. The experiment never starts.

The hypothesis is still on you

A regular tool does not write the variant. Frontpage drafts it from a sentence, on brand.

A second editor, a second QA pass

The variant should come from the same tokens as the live page, not an overlay that breaks the layout.

A snippet on someone else's site

Frontpage tests on the Frontpage site. It is not a tag you paste onto any random URL.

A winner nobody ships

Growth Advisor never auto-publishes. On Scale, Autopilot can publish the winner. You can reverse it.

Two printed comparison sheets with unlabeled color bars on a conference table.

How it works

Three steps. No variant editor.

  1. 01

    Name the goal

    The page, the offer, and the action that counts: a signup, a booked call, or a purchase.

  2. 02

    Build the variant

    Frontpage drafts the alternative on brand. You review it and change anything by chat.

  3. 03

    Measure, then decide

    Traffic is split on the Frontpage site. Growth Advisor suggests the next fix. On Scale, Autopilot can publish a winner.

What you get

What the testing program actually includes.

The team does not assemble a testing tool, an analytics suite, and a CRO brief. Frontpage builds the page, the variant, and the report into the same site.

Variants from a conversation

Headlines, layouts, and CTAs generated on brand. No second canvas.

Traffic splitting on the Frontpage host

Visitors are divided between versions on the site Frontpage already hosts.

Goal-based scoring

Tests are judged against the outcome you named, not a vanity dashboard.

Search basics on every variant

Titles, descriptions, and headings, so a winner can still be found.

Growth Advisor on Growth and Scale

It reviews the Frontpage site and suggests the next test. You accept or decline.

Autopilot on Scale

On Scale ($99), Autopilot can A/B test and publish the winner. Growth Advisor starts at Growth ($49).

Why switch

How Frontpage turns a sentence into a test.

Describe it. Build it on brand. Measure it on the same host.

  1. 01

    Describe the test

    Say the change and the goal. Frontpage builds the variant and starts measuring on the Frontpage host.

  2. 02

    Keep the brand intact

    Headlines, layouts, and button copy come from the same tokens as the rest of the site.

  3. 03

    Score it against a real goal

    Signups, booked calls, or purchases. Analytics sit on the same page.

  4. 04

    Publish on purpose

    Growth Advisor waits for a yes. On Scale, Autopilot can publish the winner. See automated A/B testing.

Score the current page

See if the current page is leaving conversions behind.

Score any landing URL. We email the report. Use it as the brief for the next test. Start at website audit.

Free · No credit card · Results in your inbox

Two analysts leaning over printed comparison charts at a conference table.

After the test

See what moved. Accept the next variant.

Growth Advisor reviews the live Frontpage site on Growth and Scale and suggests changes you accept or decline. That is how Frontpage helps businesses grow traffic by up to 78% and conversions by up to 53%. On Scale, Autopilot can A/B test and publish the winner.

+78% Traffic after a winning variant
+53% Conversions against the named goal
How Growth Advisor works →
A person at a glass desk looking something up on a phone beside printed charts.

After a winner

Give the winning page a path into search.

A better headline only helps if the page can be found. Frontpage writes titles and structure so search has a real page to rank after a winner ships.

  • Titles and structure built for search
  • Clean descriptions on every variant
  • A free audit of the site you have today
No snippet, no developer →

See it in action

A team asks for a shorter hero, then a second CTA label, in one thread.

No variant editor. No developer handoff.

Growth Advisor suggests the next test on Growth and Scale. You accept or decline. Autopilot is Scale only.

frontpage · your site
Test a shorter hero headline on the demo page. Goal is booked demos. Keep the navy brand and the current proof row.
Done. Tighter headline variant is live against the current hero. Tracking booked demos. Want a second test on the CTA label?
Yes. Start a free demo against Request a demo.
Second variant is on. Analytics are on. Growth Advisor will suggest the next change. Autopilot stays off until Scale.

The gaps we fill

What the team can take back to the meeting.

The work is not done when a test goes live. The next variant should still be a sentence.

Sentence

The variant is the brief

This page is the test from a sentence. For no snippet and no developer, see no-code A/B testing. For the Scale loop, see automated A/B testing.

  • One sentence
  • On-brand variant
  • Frontpage site

Grow

Fix what the live page is missing

Growth Advisor can help increase traffic by up to 78% and conversions by up to 53%. You accept or decline each suggestion.

  • Paid plans
  • You approve changes
  • Autopilot is Scale only

Honest

Not a tag for any URL

Tests run on a Frontpage site. Growth Advisor does not auto-publish. Autopilot is Scale only.

  • Frontpage host
  • You keep final say
  • Scale is $99

Questions

If you are evaluating A/B tools.

What makes this an AI A/B testing tool versus a regular one?

A regular tool still needs someone to invent the hypothesis, build the variant, and read the result. Frontpage builds the variant from a sentence, measures it on the live Frontpage site, and reports in plain English. Growth Advisor then suggests the next change. On Scale, Autopilot can A/B test and publish the winner.

Does Autopilot run for every user?

No. Autopilot is Scale only ($99). Growth Advisor is on Growth ($49) and Scale ($99). It suggests changes you accept or decline. It does not auto-publish. Free plan exists. See pricing.

Can we test any URL we already have?

No. Tests run on a Frontpage site. Frontpage does not paste a snippet onto a third-party page. If the page is not on Frontpage yet, generate it first: AI landing page generator.

How does Frontpage decide what to test?

You can name a test in chat. On paid plans, Growth Advisor reviews the live Frontpage site and suggests the next change. Every suggestion can be accepted or declined.

Can a change be undone?

Yes. Growth Advisor does not publish until someone accepts. On Scale, Autopilot can publish a winner, and that change can be reversed. The team keeps final say.

What is the free website audit?

It scores any website and emails a report. Teams use it on the current page, then show what to fix. Growth Advisor only reviews a Frontpage site.

Start the next test.

Describe the page, the change, and the goal. Frontpage builds the variant. Free plan. No credit card.

Free plan · No credit card · Starter $19 · Growth $49 · Scale $99 · Autopilot is Scale only