The goal is set once
Name the action that counts. Every later test is scored against that number.
All use cases
Use case · Optimization
Keep A/B testing on after launch.
On Scale, Autopilot can A/B test and publish the winner so the loop does not depend on a weekly meeting. Growth Advisor is not Autopilot. It suggests. You accept or decline.
- Autopilot is Scale only
- Growth Advisor is not Autopilot
- You can reverse a winner
Free plan to start. No credit card. Autopilot is Scale only.
What Frontpage does
Autopilot on Scale runs the loop. Growth Advisor is not Autopilot.
Most teams agree they should A/B test. The loop dies the first busy week. On Scale, Autopilot can A/B test headlines and offers and publish the winner, so the loop does not depend on a weekly meeting. On every other paid plan, Growth Advisor suggests and waits for a yes. That is not automation. Do not confuse the two.
Growth Advisor suggests
Growth and Scale. It reviews the live Frontpage site. You accept or decline. It does not auto-publish.
Autopilot runs on Scale
Scale only ($99). It can A/B test and publish the winner. Not on Starter. Not on Growth.
A report, not a secret change
Every suggestion and every Scale rollout can be reviewed. Analytics stay on the same Frontpage site.
Side by side
Growth Advisor is not Autopilot. Autopilot is Scale only.
Typical auto A/B tool
Frontpage
What "automated" means
Auto-allocate traffic on variants you already built
On Scale, Autopilot drafts, tests, and can publish the winner
On every plan
Often claimed
Autopilot is Scale only. Growth Advisor is not Autopilot
Unapproved changes
Some tools publish quietly
Growth Advisor never auto-publishes. Scale rollouts can be reversed
Where it runs
A snippet on whatever URL you can tag
The Frontpage site. Not any random URL
The problem
Most automated A/B tools still need you to invent the test.
The calendar said test every week. Then the week got busy. Auto-allocate only shifts traffic between variants someone already built. The loop still needs a person to invent the next test — unless you are on Scale.
The loop dies the first busy week
Someone still has to invent the test, build it, and ship the result. That is why Autopilot exists — on Scale only.
Growth Advisor is not Autopilot
Growth Advisor suggests. It waits for a yes. Calling that automated testing is dishonest. See pricing.
Auto-allocate is not a draft
Shifting traffic between variants you already built is not the same as Frontpage drafting the next one on brand.
A site that rewrites itself
Growth Advisor will not. On Scale, Autopilot can publish a winner, and that change can be reversed.
How it works
Three steps. Autopilot only if you are on Scale.
- 01
Name the goal
The page and the action that counts. That number becomes the scoreboard for every later test.
- 02
Review the suggestions
Growth Advisor reads the live Frontpage site and proposes changes. You accept or decline, or kick off a specific test in chat.
- 03
Turn Autopilot on only if you are on Scale
On Scale, Autopilot can A/B test and publish the winner so the loop does not depend on a weekly meeting. On other plans, you keep accepting each suggestion.
What you get
What an automated testing program actually needs.
Automation only helps if the page, the variant, the goal, and the report live in one place — and if the plan you bought actually automates.
A page built around one action
Hero, offer, proof, and one clear button, so the loop has a conversion to grow.
Variants from chat
Each alternative is generated on brand, on the Frontpage site.
Goal-based scoring
Tests are judged against the outcome you named, not a pile of vanity charts.
Growth Advisor on Growth and Scale
Suggests. Waits. Does not auto-publish. Starts at Growth ($49).
Autopilot on Scale
The automated loop. Scale only ($99). A/B tests headlines and offers, then can publish the winner.
A report you can walk through
What ran, what won, what Growth Advisor wants to try next. Analytics on the same site.
Why switch
How Frontpage keeps the loop honest.
Set the goal. Review suggestions. On Scale, let Autopilot keep testing.
- 01
Set the goal once
Signups, clicks, or purchases. The Frontpage site is judged against that number, week after week.
- 02
Suggest, then wait — unless Scale
Growth Advisor offers the next test. You accept or decline. It does not auto-publish.
- 03
Autopilot only on Scale
On Scale, Autopilot can A/B test headlines and offers and publish the winner. That is the hands-off loop.
- 04
Revert when it does not hold
A published winner can be rolled back. Analytics stay on the same site. See AI A/B testing.
Score the current stack
See if the current testing stack is leaving lift behind.
Score any URL. We email the report. Use it as the brief if the current testing stack is leaving lift behind. Start at website audit.
After launch
See what ran. Decide what Autopilot is for.
Growth Advisor reviews the live Frontpage site on Growth and Scale and suggests changes you accept or decline. That is how Frontpage helps businesses grow traffic by up to 78% and conversions by up to 53%. On Scale, Autopilot can A/B test and publish the winner. Growth Advisor is not Autopilot.
+78% Traffic after the loop stays on
+53% Conversions Autopilot can keep testing
After a winner
Keep the winning page findable.
A better conversion rate still needs a path into search. Frontpage writes titles and structure on the live page after each change.
- Titles and structure built for search
- Clean descriptions after each change
- A free audit of the site you have today
See it in action
A team sets a signup goal, then asks Frontpage not to publish until they accept.
Growth Advisor fills the gaps between meetings. Autopilot on Scale can keep testing after that.
Growth Advisor does not auto-publish. On Scale, Autopilot can A/B test and publish the winner.
Optimize the homepage for newsletter signups. Suggest tests. Do not publish anything until I accept.
Growth Advisor is reviewing the homepage against newsletter signups. Suggestions will wait for accept or decline. Analytics are on. Autopilot stays off.
Suggestion: test a sticky signup bar against the inline form. Accept to build the variant, or decline and I will propose another.
Accept. If we move to Scale later, turn Autopilot on for this goal.
The gaps we fill
The discipline the calendar cannot keep.
A/B testing works when it stays on. Autopilot is how Scale keeps it on. Growth Advisor is how everyone else stays in control.
Scale
Autopilot is the automated loop
On Scale, Autopilot can A/B test and publish the winner. That is this page. Growth Advisor is not Autopilot. See AI A/B testing and no-code A/B testing.
- Scale only
- Can publish a winner
- Can be reversed
Grow
Fix what the live page is missing
Growth Advisor can help increase traffic by up to 78% and conversions by up to 53%. You accept each suggestion, then see what changed.
- Paid plans
- You approve changes
- Not automation
Honest
The site does not quietly rewrite itself
On other paid plans, Growth Advisor suggests and the team decides. Tests run on a Frontpage site, not a snippet on any URL.
- Growth Advisor never auto-publishes
- Frontpage site
- Every change can be reviewed
Questions
If you are evaluating automated tests.
What does automated A/B testing cover here?
Frontpage can build variants from chat, split traffic, and report the result. Growth Advisor, on Growth and Scale, suggests the next test and waits for an accept or decline. On Scale, Autopilot can A/B test and publish the winner. Autopilot is not on every plan. Growth Advisor is not Autopilot.
Does Autopilot run for every user?
No. Autopilot is Scale only ($99). Growth Advisor is on Growth ($49) and Scale ($99). It suggests changes. It does not auto-publish. Free plan exists. See pricing.
How is this different from a tool with auto-allocate?
Auto-allocation only shifts traffic between variants someone already built. Frontpage also drafts the variant on brand, measures the goal on the same Frontpage site, and, on Scale, can publish a winner. Growth Advisor still waits for a yes on Growth.
Will Frontpage make changes nobody approved?
Growth Advisor will not. Each suggestion is accepted or declined. On Scale, Autopilot can publish a winner, and that change can be reversed.
Does this work on a smaller site?
Yes. With less traffic, tests take longer to read. Growth Advisor can still suggest copy, structure, and search fixes you can accept without waiting on a noisy sample.
Can Autopilot run on any URL we already have?
No. Tests run on a Frontpage site. Frontpage does not paste a snippet onto a third-party page. If the page is not on Frontpage yet, generate it first: AI landing page generator.
Put the next test on the site.
Describe the page and the goal. Frontpage builds the variant. Autopilot stays off until Scale. Free plan. No credit card.
Free plan · No credit card · Starter $19 · Growth $49 · Scale $99 · Autopilot is Scale only