All use cases

Use case · Local business

A real estate agent website builder that sells you.

Referrals check you out online before they call. Frontpage builds a polished agent site around your personal brand, your market expertise, your featured listings, your reviews, and your results, all by conversation, so the page works as hard as you do to win the listing.

The problem

A cookie-cutter brokerage site won't win the listing.

In real estate, your website is where a referral checks you out before they ever call. A seller deciding who to trust with the biggest transaction of their life, or a buyer picking an agent for their market, lands on your page and makes a snap judgment: does this person know my area, do other people vouch for them, and how do I reach them right now? Your site has to answer all three in the first scroll, and it has to look as polished as the listings you represent.

The trouble is most agents are handed a cookie-cutter site from their brokerage, with their headshot dropped into the same theme as every other agent in the office, or they pay monthly for a bloated IDX platform they barely use. Either way they get a generic page that says nothing about their local expertise, hides their reviews, and makes "update my featured listings" a support ticket. The personal brand that actually wins listings gets buried under someone else's template.

You look like every other agent

Brokerage templates drop your photo into the same theme as the whole office. Nothing on the page signals why a seller should pick you specifically.

Local expertise goes unsaid

Your edge is knowing the neighborhoods, the schools, the price trends. Generic agent sites have nowhere to show that you actually own your market.

Reviews and results are hidden

Closed deals, days-on-market, over-asking sales, and five-star reviews are your strongest proof, and most templates bury them below the fold.

Updating featured listings is slow

New listing, just-sold, open house this weekend? It should take a sentence, not a support request to your brokerage's web team.

How Frontpage solves it

A site built around you and your market

Frontpage drafts a real estate site centered on your personal brand and local expertise, then lets you feature listings, add area guides, surface your proof, and capture leads, all in plain language.

A personal brand, not a brokerage clone

Frontpage builds a site around you: your name, your market, your face, your voice, so a referral sees an individual agent worth calling, not a directory listing.

Own your neighborhoods

Add area guides for the communities you serve, with the local detail that proves you know the market better than the agent down the street.

Lead with proof

Put your stats up front: homes sold, average days on market, sale-to-list ratio, plus client reviews, so credibility hits before the visitor scrolls.

Featured listings, refreshed by chat

"Add this new listing," "mark the Oak Street home as sold," "feature Sunday's open house." The site updates in seconds, no web team needed.

Buyer and seller paths

Build distinct pages for sellers (what's my home worth) and buyers (how I find your home), each with its own clear next step.

Contact that's always one tap away

A prominent "Let's talk" CTA and contact section on every page, ready to connect to your email or phone, so a warm lead never has to hunt.

How it works

Three steps to a live page.

01

Describe your business

Tell Frontpage your market, your specialties, and your track record. It drafts a complete, personal agent site around them.

02

Add listings and proof

Feature your listings, add area guides, drop in reviews and stats, and set your brand colors, all by chatting. No brokerage template to fight.

03

Publish and capture leads

Go live on your domain in a click. Analytics show which neighborhoods and listings draw inquiries so you can double down on what works.

FAQ

Questions, answered.

Can I have my own site instead of my brokerage's template?

Yes, and that's the point. Frontpage builds a site around your personal brand: your name, market, voice, and results, so you stand out instead of blending into the office directory.

Does it pull in MLS or IDX listings automatically?

Frontpage builds beautiful, fast featured-listing and just-sold sections that you update by chatting. It doesn't run a live MLS/IDX feed (that's dynamic, gated data), so it's ideal for showcasing your listings and brand rather than a full searchable database.

Can I show different areas I serve?

Yes. Ask for neighborhood or community guide pages and Frontpage builds them with navigation wired up, so you can demonstrate real local expertise for each market.

How do I keep listings current?

Just say so. "Add this new listing," "mark it sold," or "feature this weekend's open house" updates the live site in seconds, no support ticket required.

Can buyers and sellers find what they need?

Yes. Frontpage can build separate seller and buyer paths, each with its own message and call to action, plus a contact CTA that's always one tap away.

Can I use my own domain?

Yes. Connect a custom domain in one click and SSL is handled automatically.

Build the agent site that wins listings.

Describe your market and your track record and watch Frontpage build your personal agent site live. Free to start, no credit card, on your own domain.

Free forever plan · No credit card required