The agent, not the office theme
Name, market, featured listings, one clear button. A referral should see one person worth calling.
All use cases
Use case · Local business
An agent site that wins listings.
Name, featured listings, area guides, and a let's-talk button. Frontpage builds that, then you feature Sunday's open house by chat.
- Featured listings
- No live MLS
- Google reviews
Free plan to start. No credit card. Frontpage does not invent an MLS.
What Frontpage does
Frontpage builds an agent site that wins the listing. You update it by chat.
A seller or a buyer checks the agent online before they call. They want the market, featured listings, reviews, and a way to reach you in one tap. Frontpage builds that around your name and neighborhoods. Featured listings and just-sold update by chat. Frontpage does not run a live MLS or IDX feed.
Show up when people look by name or neighborhood
Clean titles and structure so the agent has a path into search. See local rank.
Reviews next to the listing
Google reviews can sit on the site, so a referral sees proof before they trust you with the house.
Numbers the agent can use
Analytics are built in. Growth Advisor suggests on Growth and Scale. See which listings and area guides bring inquiries.
Side by side
The brokerage template loses the referral. This page is the agent.
Typical agent site
Frontpage
First screen
The brokerage template and a skyline
The agent's name, market, and a let's-talk button
Listings
A rented IDX widget, or nothing current
Featured listings and just-sold you update by chat. No live MLS
Buyer and seller
One generic contact form
A home-value path and a buyer path, each with its own next step
Updates
A brokerage web ticket
Feature Sunday's open house with a sentence
After it is live
You guess which listings drew calls
Analytics and Growth Advisor on the same site
The problem
Office themes do not win the listing meeting.
A lot of agent sites are office directories. Brokerage colors, a skyline, a paragraph about service, listings stuck in a widget the agent cannot edit. A referral on a phone closes the tab and calls whoever answered like a person.
The site sells the office, not the agent
A referral wants a name, a market, and a face. The brokerage template does not win the listing meeting.
Listings are a rented feed or a stale PDF
Frontpage shows featured listings, just-sold, and open houses you update by chat. It does not invent an MLS.
Buyer and seller share one footer form
A home-value request and a buyer inquiry need their own next step.
The page never gets found
Name plus neighborhood in the title. A motto is not a title tag. See SEO basics.
How it works
Three steps to a site that wins listings.
- 01
Describe the practice
Market, specialties, track record. Add a headshot and listing photos, or let it draft. Getting started.
- 02
Check it like a referral
Frontpage builds hero, featured listings, area guides, stats, reviews, and a contact button. Review it on a phone. Change anything by chat.
- 03
Publish on the agent's name
Connect the domain. Watch inquiries in analytics. Publish and connect your domain.
On the first screens
What the agent gets on the first screens.
Looks like the person. Shows the book. Gets found. Gives you numbers.
The agent's brand
Name, colors, type, photo, and voice. Not the office directory.
Featured listings and just-sold
The book, updated by chat. Not a full searchable MLS.
Area guides
Neighborhood pages for the schools, streets, and price trends you already talk about.
Buyer and seller paths
A home-value request and a buyer inquiry, plus homes sold, days on market, and sale-to-list stats you provide.
Google reviews on the site
Next to the listings. Read the reviews guide.
Search and growth
Titles built for name and neighborhood search. Growth Advisor from Growth ($49). Autopilot on Scale ($99).
The gaps we fill
What Frontpage puts on an agent site.
The agent first. The book, not a searchable MLS. Keep listings and the site in the same conversation.
- 01
Build around the agent
Name, market, face, voice, featured listings, button. The office theme does not lead.
- 02
Feature the book, not a searchable MLS
Listings, just-sold, open houses, area guides. Update by chat. Frontpage does not run a live MLS or IDX feed.
- 03
Split buyer and seller paths
A seller path can lead with a home-value request. A buyer path can lead with how you find homes. Let's talk points at the phone, email, or CRM form you already use.
- 04
Update by chat before the showing
Feature a new listing or Sunday's open house with a sentence. See editing by chatting.
Score today's URL
See if the current site loses the listing.
Score any agent URL. We email the report. Start at website audit.
After the first inquiry
See which listings draw inquiries. Fix what does not.
Growth Advisor reviews the live Frontpage site on Growth and Scale and offers suggestions you accept or decline. That is how Frontpage helps businesses grow traffic by up to 78% and conversions by up to 53%.
+78% Agent search traffic
+53% Listing inquiries
Agent searches
Be where people look for an agent.
People search Google, read reviews, and decide who to call. Frontpage helps the agent page show up and can put those reviews on the site. Read the reviews guide.
- Titles and structure built for name and neighborhood search
- Google reviews next to the listings
- A free audit of the site you have today
See it in action
A Decatur listing agent briefs the book, not the MLS.
Name, featured listings, and a home-value path. No invented feed.
If a new listing or a Sunday open house needs to go up, say so.
Build a site for me as a listing agent in Decatur. Lead with my name, featured listings, a Decatur area guide, homes sold and days on market, Google reviews, and a What's my home worth button.
Done. Homepage leads with your name, a home-value button, three featured listings, a Decatur guide, your stats, and Google reviews. Want a buyer path and Sunday's open house featured?
Yes. Add a buyer page and feature the Oak Street open house. Point the home-value button at my email form. Do not invent an MLS.
Added the buyer page, featured Oak Street, and linked the form. No MLS feed. Analytics are on, so you can see which listings draw inquiries.
Why switch
Why agents switch.
Name, listings, reviews, a call. Everything else can wait.
Listing
More searches. More conversations.
Growth Advisor can help increase traffic by up to 78% and conversions by up to 53%. You accept each suggestion.
- You approve changes
- Built on the live site
- A report the agent can walk through
Maps
Be where people look for an agent
Frontpage helps the page show up and can put reviews next to the listings. See local rank.
- Titles for name and neighborhood
- Google reviews on the page
- Free audit of any URL
Book
The listings and the site stay in sync
Feature a new home or Sunday's open house with a sentence. Analytics show which listings earned the tap. Autopilot tests on Scale.
- Chat updates
- Inquiry taps in analytics
- No brokerage web ticket
Questions
What agents ask before they publish.
Can an agent have a site instead of the brokerage template?
Yes. Frontpage builds the page around the agent's name, market, voice, and results, and ships it on the agent's domain.
Does it pull in MLS or IDX listings automatically?
No. Frontpage builds featured-listing and just-sold sections that the agent updates by chat. It does not run a live MLS or IDX feed. The page is for the agent's book and brand, not a full searchable database.
Can we put Google reviews on the site?
Yes. Next to the listings. Read Google reviews for small business websites.
How do listings stay current?
By chatting. When a home lists, sells, or hosts an open house, say so. See editing by chatting.
Will Frontpage invent a lead desk?
No. Let's talk and home-value buttons point at the phone, email, or CRM form you already use.
Does Autopilot change listings without asking?
No. Autopilot is Scale only. Growth Advisor never auto-publishes. You accept or decline. See pricing.
Start the agent page.
Describe the market, the listings, and how people should reach you. Frontpage builds the page. It will not invent an MLS.
Free plan · No credit card · Starter $19 · Growth $49 · Scale $99 · Autopilot is Scale only