Use case · Alternatives
Durable spins up a website in 30 seconds, then leaves you to fix a generic, templated draft by hand. Frontpage doesn't stop at draft one. It keeps building on brand by conversation, writes real copy for your business, and ships to your own domain, not a walled garden.
The problem
Durable's pitch is a website in 30 seconds, and it delivers exactly that: a generic, templated draft with filler copy and stock images dropped into a fixed layout. The trouble starts right after. The AI generates once and then hands you off to a basic editor to fix everything by hand. Because every site comes out of the same handful of layouts, the result reads as AI-generated, and making it genuinely yours means undoing most of what it produced.
It's also a walled garden. Your site lives inside Durable's hosting and subscription, the bundled extras get pushed hard, and the moment you stop paying, the site goes with it. Frontpage works the opposite way. It doesn't stop at the first draft: you keep refining by conversation until the page is actually on brand and ready to convert, the design follows your tokens instead of a stock template, and it ships to your own domain as clean, fast, standard pages.
How Frontpage solves it
Frontpage isn't a one-shot generator; it's an agent that keeps working with you. It drafts a complete page, then refines it by chat until the copy, design, and layout are genuinely yours, all driven by your brand tokens and shipped to your own domain.
How it works
Side by side
FAQ
Durable generates one quick draft and leaves the rest to you. Frontpage keeps building by conversation until the page is genuinely on brand and ready to convert, and it ships to your own domain instead of locking you into one platform.
Both give you a page fast. The difference is the finish. With Durable the 30-second draft is the start of a long manual cleanup; with Frontpage you keep refining by chat, so a polished, on-brand result is just as quick.
No. Frontpage builds around your brand color, font, and copy from the first draft using design tokens, so the result reads as a custom site rather than a recognizable AI template.
Yes. Frontpage publishes clean, standard, fast pages to your own custom domain, so you're not trapped inside one vendor's editor and hosting.
Yes. Every change is a sentence, analytics are built in, and Autopilot keeps A/B testing your pages and rolling out the winners.
There's a free tier to start with no credit card, and paid plans stay simple and predictable, without bundled upsells pushed alongside them.
Keep exploring
Describe your business and watch Frontpage build a real, on-brand site live, then keep refining it by chat. Free to start, no credit card, on your own domain.
Free forever plan · No credit card required