The agent does not stop
The next headline is another sentence, not a leftover editor. See editing by chatting.
All use cases
Use case · Alternatives
Leave the 30-minute draft. Keep the agent.
Durable gets a site live fast, plus invoicing and a light CRM. Frontpage also drafts fast — then you keep talking until the copy, the brand, and the domain are actually yours.
- Chat after draft one
- Your domain
- Growth Advisor on Growth and Scale
Free plan to start. No credit card. Autopilot is Scale only.
What Frontpage does
Frontpage drafts the site. Then you keep changing it in chat.
Durable is fast. About thirty minutes to a complete-looking site, plus invoicing and a light CRM. That is a real win if you want a back office next to the homepage. Frontpage also drafts fast. The difference is the week after: rewrite the hero, swap a section, publish on your domain, then grow the page. Durable hands you an editor. Frontpage keeps the agent.
It looks like your business
Color, font, and spacing are yours from the first draft. Not the same Durable layout everyone else launched this morning.
Your domain, your sections
Ask for a form or reviews. Frontpage builds it. Then publish on your domain.
Growth after launch
Growth Advisor suggests. You accept or decline. Autopilot tests on Scale. Free plan if you want to try first.
Side by side
Durable wins the sprint. Frontpage wins the week after.
Durable
Frontpage
What the AI does
One draft, then an editor
Keeps building in conversation
Speed to first look
Wins. About thirty minutes
Also fast, then spends the time on the next edits
Invoicing and CRM
Wins. Bundled with the site
Does not pretend to be an office suite
How it looks
Shared layouts, filler, stock photos
Your brand, copy written for that business
After launch
Fix it yourself
Say what to change. Growth Advisor on Growth and Scale
Ownership
Locked into Durable hosting
Your domain
The problem
Durable is done when the draft looks finished.
Durable's demo is good. Then the copy is filler, the photos are stock, and you are in a basic editor undoing the generic parts. The 30-minute win becomes an afternoon of cleanup, and the site still reads as generated. Stop paying and the site goes with the subscription.
The AI builds once
The next change is a manual edit. Frontpage treats that sentence as the same job as draft one.
It looks like every other Durable site
Shared layouts and stock photos. Visitors notice. So do you, when you have to rewrite it.
Cleanup eats the time you saved
Bending a template to a real brand is the slow part. The draft was cheap. Making it yours is not.
The site is rented with the office tools
Fine if you want invoices in the same login. A problem if you want the website to outlive the bundle.
How to switch
Three messages past the Durable draft.
- 01
Describe the business
What you do, who it is for, the action you want. Paste Durable copy you still like. Getting started.
- 02
Talk past the generic lines
Sharpen the hero, restyle, add a page. Chat is the editor.
- 03
Publish on your name
Custom domain, then analytics and Growth Advisor. Audit the Durable URL first if you want a score on what you have today.
After you leave
What you keep after you leave Durable.
The next edit, the domain, and the report live on the same site.
A complete first draft
Hero, services, story, a clear action. Written from what you said, not three dropdowns.
Edits that stay in chat
No handoff to Durable's leftover editor.
The brand in tokens
Colors, type, and spacing. A later restyle does not mean a new template.
Modules you ask for
Forms and reviews from modules. Not a CRM you did not request.
Your domain
Connect a domain. The site is not rented as a side effect of invoicing.
Growth after publish
Analytics. Growth Advisor from Growth ($49). Autopilot on Scale ($99). Rewind on paid plans.
The gaps we fill
What you get when you switch.
Draft. Keep refining. Publish on your domain. Grow the live page. Durable can keep the invoices.
- 01
Keep refining
Rewrite the hero, swap a section, tighten pricing. Every message makes the page more yours.
- 02
Brand in tokens, not a stock layout
Color, font, and spacing update across the site. A restyle is one sentence.
- 03
Copy for that business
Tell Frontpage what you actually do. No placeholder paragraph to replace later.
- 04
Publish, measure, grow
Your domain. Analytics on the page. Growth Advisor on Growth and Scale. Autopilot on Scale.
Score the Durable URL
See what the 30-minute draft is missing.
Score the Durable site you have today. We email the report. Use it as the brief for the rebuild. Start at website audit.
After you switch
Suggestions on the live site, not another generation.
Growth Advisor reviews the Frontpage site on Growth and Scale and offers changes you accept or decline. That is how Frontpage helps businesses grow traffic by up to 78% and conversions by up to 53%. On Scale, Autopilot can A/B test and publish the winner.
+78% Traffic after the rebuild
+53% Conversions after publish
Search after the switch
Do not copy Durable's generic title into Google.
People search the work, read reviews, and decide who to call. Frontpage writes clean titles and structure, and can put Google reviews on the site. If the old Durable page never ranked, start with SEO basics.
- Titles and structure written with the new draft
- Google reviews on the page when you ask
- A free audit of the Durable URL you have today
See it in action
Harbor Books does not stop at the first draft.
A bookkeeping practice describes the work, then keeps editing in the same thread.
If the copy still sounds generated, say so.
I run Harbor Books. Monthly books, sales tax, and a clean close for independent restaurants. Homepage should ask for an intro call, not a generic "we love numbers" draft.
Homepage is up: hero for restaurant operators, services, about, contact. Want monthly-close pricing and Google reviews?
Yes. Rewrite the hero in our voice, deep green, and mention we work with kitchens that already have a POS.
Restyled, hero rewritten, pricing and reviews added. Analytics are on. Growth Advisor will suggest. Nothing auto-publishes unless you are on Scale and turn Autopilot on.
Why switch
Why people leave Durable.
Keep the speed. Lose the idea that the first generation was the job.
Chat
The draft is the first message
Change the hero on Tuesday and the pricing table on Thursday without opening an editor.
- Same agent after publish
- No 30-minute ceiling
- Chat edits
Ownership
Your name on the URL
Publish on your domain. The site is not rented with an invoicing login. Move guide.
- Custom domain on paid plans
- Hosting and TLS
- You keep the site
After launch
Suggestions, then tests on Scale
Growth Advisor is on Growth and Scale. Autopilot is Scale only. Free plan if you only want to try the conversation.
- Starter $19 · Growth $49 · Scale $99
- You accept or decline
- Rewind on paid plans
Questions
If you already have a Durable site.
Does Frontpage beat Durable on speed?
No. Durable wins the race to a finished-looking draft. Frontpage also drafts fast. The difference is the finish. Read Durable vs Frontpage.
Durable has invoicing and a CRM. Does Frontpage?
No. If you want invoices in the same login as the homepage, Durable is the more honest fit. Frontpage is the website: conversation, modules, domain, analytics, Growth Advisor.
Will it look less generic?
That is the usual reason people switch. Frontpage builds around your brand and keeps rewriting when a line still sounds generated.
Can I move my Durable site?
No one-click import. Describe the business, paste copy you want to keep, refine by chat. Use move your site.
Does Autopilot run on every site?
No. Autopilot is Scale only ($99). Growth Advisor starts at Growth ($49). Free plan exists. See pricing.
I also looked at Wix. Same page?
No. This page is Durable: speed and bundled office tools. If the pain is panels and an app store, use the Wix alternative.
Start a site that does not stop at draft one.
Describe the business. Frontpage builds the page, then keeps going. Free plan. No credit card.
Free plan · No credit card · Starter $19 · Growth $49 · Scale $99 · Autopilot is Scale only