The brand leads the design
Colors, type, and copy from the first draft. Not the last Squarespace template you clicked.
All use cases
Use case · Alternatives
Build around the brand, not a template.
Squarespace wins if you like the template. Frontpage wins the brief: your brand first, no template lock, no block editor for a look change.
- Brand first
- No template lock
- Restyle from a sentence
Free plan to start. No credit card. Squarespace still wins if you like the template.
What Frontpage does
Frontpage builds around your brand. You never fit the business into a shared template.
Squarespace wins if you like the template and the block editor is fine. This page is for everyone else. Shared layouts, a look that locks when the idea does not fit, and every later change is drag, click, nudge. Frontpage takes the brand, ships the pages, and restyles the whole site from a sentence.
A new look in a sentence
Ask for a different feel. Frontpage restyles the site. No template swap. See editing by chatting.
Show up on Google
Titles and structure ship with the draft. Google reviews can sit on the page.
Growth after publish
Growth Advisor on Growth and Scale. Autopilot on Scale. You accept or decline.
Side by side
Squarespace wins the template. Frontpage wins the brand.
Squarespace
Frontpage
Who leads the design
The template. You fit your content in
Your brand. The design adapts to you
How you build
Arrange blocks inside a template
Describe what you want in plain English
Originality
Recognizable shared templates
Built around your brand from the start
Changing the look
Swap templates and rework content
Restyle the whole site from a sentence
After publish
Block-by-block in their editor
Say what to change. Growth Advisor on Growth and Scale
The problem
Squarespace starts from a shared template. Then it locks the idea.
A Squarespace site often reads as Squarespace. The template did the design, and anyone who has seen ten of these sites can spot the eleventh. Every later change is a slog through a block editor. When the idea does not fit the template, the idea usually loses.
The template did the design
The polish belongs to Squarespace, not the business. You are renting a look thousands of other sites already use.
The layout is easy to recognize
Shared templates are so familiar that the site reads as generic the moment it loads.
The editor fights a new idea
Want anything the template did not plan for? Rigid sections push back until the idea is dropped.
Every edit is manual
Drag, click, nudge, preview, repeat. Each change is a session in the block editor.
How to switch
Three steps out of the Squarespace template.
- 01
Describe the site
What you do, the feel the brand needs. Paste Squarespace copy you still like. Getting started.
- 02
Leave the block editor
Reword a headline, restyle a section, change the entire look. Chat is the editor.
- 03
Publish on your domain
Go live. Analytics and Growth Advisor show what to fix next. Connect your domain.
Without the shared layout
What you get when you leave Squarespace.
A site that looks like the business, not the last template you clicked.
Your brand from the first draft
Colors, type, logo, and voice. See first impressions.
A page built around one action
Hero, offer, proof, one button.
Google reviews on the site
Proof next to the offer. Read the reviews guide.
Search basics
Titles, descriptions, and structure. Open SEO tools.
Your domain
Move your site, then publish.
Growth and undo
Growth Advisor from Growth ($49). Autopilot on Scale ($99). Rewind is 7 / 30 / 90 days by plan.
The gaps we fill
What you get when you switch.
Send the brief. Review the draft. Publish. Keep changing the look without a template swap.
- 01
Design serves the brand
Frontpage builds around color, font, and copy from the first draft.
- 02
Describe the layout, then review it
Ask for a split hero, a four-up grid, and a testimonial row. Frontpage builds that.
- 03
Change the whole look in a sentence
Want a different feel? Ask. No template swap. No rebuild.
- 04
Grow after it is live
Growth Advisor suggests. You accept or decline. Autopilot tests on Scale. Rewind if a change misses.
Score the Squarespace URL
See if the current template is costing you the look.
Score any Squarespace URL. We email the report. Use it as the brief for the rebuild. Start at website audit.
After you leave the template
Suggestions on the live site, not another block session.
Growth Advisor reviews the Frontpage site on Growth and Scale, then offers suggestions you accept or decline. That is how Frontpage helps businesses grow traffic by up to 78% and conversions by up to 53%. On Scale, Autopilot can A/B test and publish the winner.
+78% Traffic off the Squarespace URL
+53% Conversions after the rebuild
Search without another add-on
Be where people look, without a buried SEO panel.
People search Google, read reviews, and decide who to call. Frontpage writes titles and structure with the draft, and can put Google reviews on the site. Open SEO tools when you want the on-site controls.
- Titles and structure built with the first draft
- Google reviews on the page when you ask
- A free audit of the Squarespace site you have today
See it in action
The ceramics studio leaves the shared template.
Describe the studio, then warm the type and add reviews with another sentence.
If the look still feels like a template, say so.
Build a site for a ceramics studio. Cream and clay colors, a gallery, class schedule, and a book-a-workshop button.
Done. Cream and clay hero, Book a workshop, gallery, class schedule, short about. Want reviews on the page?
Yes, and make the type a bit warmer.
Google reviews added, type warmed. Analytics are on. Growth Advisor will suggest. Rewind is there if you want last Tuesday back.
Why switch
Why people switch.
You should not need a template swap to change the look.
Look
It stops reading as Squarespace
The first draft is built around your color, type, and copy. A later restyle is one sentence.
- Brand first
- No shared template
- Restyle from a sentence
Honest split
Squarespace still wins if you like the template
If the layout already fits and the block editor is fine, stay. If the idea keeps losing to the template, leave. Read Squarespace vs Frontpage.
- Squarespace wins the template
- Frontpage wins the brand
- No block editor
After publish
Suggestions, Rewind, Scale tests
Growth Advisor is on Growth and Scale. Autopilot is Scale only. Free plan if you want to try before you leave Squarespace.
- Starter $19 · Growth $49 · Scale $99
- You approve changes
- Rewind on paid plans
Questions
If you are tired of looking like Squarespace.
Is Frontpage a good Squarespace alternative?
Yes. You get polish, but the design serves the brand instead of a template. Read Squarespace vs Frontpage.
Will the site look like everyone else's?
Frontpage builds around color, font, and copy from the first draft instead of a widely used template.
Can the design change later?
Anytime, in one sentence. No template swap. No rebuild.
Is editing faster than the Squarespace editor?
You describe the change and the page updates. No drag, click, nudge loop.
Does Autopilot run on every site?
No. Autopilot is Scale only ($99). Growth Advisor starts at Growth ($49). Free plan exists. See pricing.
I also looked at Wix. Same page?
No. This page is shared templates and the block editor. If the pain is panels and an app store, use the Wix alternative.
Start the brand site.
Describe the brand, the offer, and the goal. Frontpage builds the page. Free plan. No credit card.
Free plan · No credit card · Starter $19 · Growth $49 · Scale $99 · Autopilot is Scale only